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Marion & Bettina Würth GmbH & Co. KG
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C-HR FESTIVAL
Traditional department store becomes a hub for creatives.
Toyota
Location
Germany
Year
2016
Format
live
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Implementation
In just 8 weeks, from pitch to opening, the C-HR Festival was conceived and realised in terms of content and construction. This included a pop-up restaurant, daily changing daytime and evening events, audiovisual installations, art exhibitions, pre- and post-communication, content hub and social media communication.
Year
2016
KPI Overperformance
4
Area in m²
4000